What’s New
Musk Colada
Botanicae
What’s New
Amber Bloom Electimuss
The Spirit of Dubai
Ojar
Electimuss London
Afnan
Street Origins
The Orientalist
New Launch
Nabeel
Marshoud
Cocktail Collection
Maison Asrar
Gulf Orchid
Musk Collection
Gulf Orchid
Ghawali
Modern Oriental Niche Perfumes
When fragrance becomes simple, conscious and committed.
Fragrance to the essentials
Built around Olibanum resin and iconic ingredients
Born out of the passion of Alex Perfume, Italy’s leading influencer in the world of fragrances.
Creations designed by an enthusiast for enthusiasts, to share the authentic essence of perfumery