We build brands. We develop markets.
BJ Distribuzione is an independent Italian company specializing in the distribution and development of international brands in the fragrance industry.
Founded in Sorrento in 2012 by Antonio Cappiello and Sabina Di Maio, BJ emerged from a search for innovative products and companies on international markets and has evolved over the years into a distribution network capable of operating in various segments: from artisanal and luxury fragrances to premium brands with high commercial potential.
Our experience also stems from the retail sector. This gives us in-depth insight into consumers, the dynamics of retail stores, and the needs of retailers.
Beyond Distribution
Our work goes beyond simply importing and distributing products.
We support brands in building the Italian market through positioning, distribution network development, sales management, marketing, communications, training, and in-store activities.
Every brand has its own identity and requires a different strategy.
Our job is to build the right one.
Global vision. Local execution.
We are looking for companies, entrepreneurs, and projects around the world that have the potential to become key players in the Italian market.
We offer them local market expertise, retail relationships, operational capabilities, and an entrepreneurial approach focused on long-term growth.
We are an independent company, and we continue to operate according to the same philosophy we were founded on:
—to discover exceptional brands, understand their identity, and build the right market around them.